How the Lim Siblings of Cebu are Working to Get a Bigger Slice of the Retail Fuel Pie

When the local oil industry was deregulated in 1998, it paved the way for smaller independent players to compete against the so-called Big Three oil companies—Petron, Shell, and Caltex. New players entered the market and pumped more than P30 billion in new investments by 2009 after the oil deregulation law was passed.